RemoteNetherlands, Zuid-Holland, Den HaagMarketing
Welcome in the world of Solar Energy!
At Solar Monkey, we are passionate about making an impact by accelerating the transition to solar energy. We do this by giving solar installers super powers with our innovative software. This allows them to work more effectively and increase their number of solar installations. With our software, installers can easily design, sell, and maintain solar power systems remotely. We are currently active in 3 countries and are about to expand our horizon internationally. We have seen the Dutch market grow 5x within 5 years and are ready to see the same results within the rest of Europe!
The role of marketing is becoming increasingly important. Especially in new markets where we need to start from scratch and create brand awareness. To grow quickly we need to stir up the market and tell our story. And we have some great stories to tell!
What you will be doing
As an Allround Marketeer, you will make sure that our stories get told with maximum impact. One key metric is the direct number of leads generated (SQL/MQL). But marketing is much broader than just leads. To enhance customer experience, marketing plays a vital tool towards helping our sales team with increasing sales conversions and closing deals. Consistent storytelling is a key method to achieving this target.
You will be publicising Solar Monkey as a workplace, helping attract job applicants or business partners. We believe there is great value in establishing a position as an authority in the market.
We aim to measure every single step in the process. You should know at least the basics of how to implement this through tools such as Google Analytics, Tag Manager, etc. Continuous experimentation and measuring results will ensure improvement.
You will be a part of the Marketing team at Solar Monkey. This is currently 2 FTE, but we envision to grow to >5 FTE internally within the year. We also work with the marketing agency, Happy Horizon, and a number of freelancers such as international copywriters. Managing this will fall under your responsibility.
We have our website that can be further improved via SEO and conversion. Currently, we use social media channels to increase exposure and generate traffic. Additionally, we advertise on Google, LinkedIn, and through partners. When we have something to share, we connect with the press to help broadcast it. Be aware that some markets, such as Germany and Spain, are quite conservative and marketing may be less digital.
You should always be aware of the market movements and incorporate your insights into marketing campaigns. This will ensure that you know what is relevant, and how to best reach our target audiences.
Why your job is important
Internally, you will be the face of the marketing department at Solar Monkey. Your responsibility will therefore also include gathering stories from your colleagues and keeping everyone posted on how we communicate with the outside world.
What's in it for you.
An annual gross salary range between €36.000 and €48.000, depending on experience and skills.
On top of the salary: Stock Appreciation Rights worth ~€7,500, growing in valuation 60%-100% per year.
A training budget of 4% of your annual salary to spend as you wish.
Pension contribution of €250/month
A challenging journey within an ambitious scale-up. Tons of responsibility and a good bunch of people to celebrate successes with.
Remote and Hybrid friendly culture. The flexibility to work where and when it fits you best and a budget to set up your workspace at home.
Monthly social events and quarterly strategy days (company wide events also for remote workers). Enough opportunity to have fun with your colleagues ;)
What makes working at Solar Monkey a unique experience?
It's very simple! We believe that work should be fun. A happy and satisfied team is our number one priority. Our culture can be characterised as informal, no-nonsense and pleasantly warm. Our working environment is dynamic, has a clear structure and short communication lines. We are a close-knit team, where everyone works together with mutual respect. Thinking along and showing initiative is strongly encouraged in everybody, because we do it together! We like to have a lot of fun together, not just during our strategy days or events, but also on regular working days. Working in a team is just as natural for us as generating solar energy.
Where will you be doing this?
Our headquarters is in The Hague, and many creative ideas are best generated in real life collaboration. So it is useful if you can be at the office at least 1-2 days per week. We do have a remote friendly culture and in fact almost half the company works remote. So you will enjoy lots of freedom on where and when to do your work.
Who are we looking for?
Performance-driven but understands that health and wellbeing are a prerequisite to perform.
Creative and loves to try new things.
Eager to learn and see failure as an opportunity, not something to be prevented.
We love a personal touch and want you to engage with clients directly to learn what they are up to. Work will not be exclusively digital.
Storytelling should be one of your skills.
Fluent in English. Dutch is a bonus.